Our Story

A water engineer,
and his daughter.

Origins

He was not trying to make skincare.

For twenty-five years, Freddy Vidal built water products for Brita, General Electric and Home Depot. He was a filtration engineer. He had no intention of entering beauty.

Then his daughter came to him about her acne.

He did not reach for a cream. He went back to the water — engineering a mineral filter for her bathroom sink that saturated it with zinc in thermal concentrations, the way a hot spring does. In four weeks her skin was clearer than it had ever been.

It was not a beauty discovery. It was an engineering one.

Freddy Vidal and his engineering team reviewing CAD drawings and measuring machined components at the workshop
Freddy Vidal and his engineering team — where the device is designed, machined and tested.
The Problem

Every other mist was running out.

Michelle began researching what already existed and found the same flaw across the category: mineral properties that depleted quickly, losing their effectiveness within weeks of opening.

The realization that became the company was technical, not cosmetic. To genuinely alter the composition of water, minerals cannot simply be dissolved into it and bottled — they must remain in constant contact with it.

That does not require a better formula.
It requires a device.

The Technology

Engineered Water™

A patented, multi-chambered mineral core that holds its actives in permanent contact with distilled water — turning a plain refill into thermal mineral water in twenty seconds, and holding that charge for a full year.

United States Patent 10,207,061 B2

  • 25 Years of water engineering behind the device
  • 20 sec To mineralize distilled water
  • 1 year Of active mist from a single bottle
  • US 10,207,061 B2 United States Patent
  • Zinc Calms redness · regulates breakouts
  • Magnesium Clusters water for deeper hydration
  • Tourmaline Charges the water · supports collagen
  • Silver A natural antibacterial
Michelle Vidal, founder of Alkaglam, holding the mineral facial mist bottle in warm natural light
The Founder

The daughter became the company.

Michelle Vidal founded Alkaglam in 2018 — not as a beauty line searching for a story, but as a family company built to carry an engineer's work into the world.

The technology is the product. The origin is the point. It remains a family company, and at heart, still a water company.

— Michelle Vidal, Founder
Milestones
  1. The filter Freddy engineers a mineral filter for his daughter's sink. Her skin clears in four weeks.
  2. The device Years of iteration produce the multi-chambered mineral core behind Engineered Water™ — granted United States Patent 10,207,061 B2.
  3. 2018 Michelle Vidal founds Alkaglam. The original Mineral Facial Mist launches.
  4. Poosh Poosh commissions an exclusive reformulation — the Carbon Purifying Mist.
A Consequence, Not a Campaign

Refillable by design.

Because the minerals never dissolve, the device is not consumed — it is refilled. One bottle replaces a year of single-use plastic. Sustainability was not the goal of the engineering; it was the result of it.

Begin the ritual.

One refillable device. A full year of thermal mineral water.

Shop the Mist